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1
Reduce redundancies
Remove the words that mean the same thing and you’ll get to your point faster.
Example:
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Before: Next quarter results for Q2 are available online.
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After: Q2 results are online.
Clarity over complexity
Create key words to highlight the message. The rest can be in speaker notes.
Example:
Critical Repair Parts & Products Where and When You Need Them -> Repairs
2
Use data that matters
Grab attention with just numbers and speak to the rest.
Example:
2/3 of college students change their major at least once-> 66%
3
The Power of Ruthless “Word-Dieting”
My 3 Rules to Cut Your Way to Brevity and Clarity, Every Time.
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